The Isaac Hannosh Story
A Jeweler in the Making
By ISAAC HANNOSH
Hello everyone, my name is Isaac Hannosh. I have been in the watch and jewelry industry full time since 2004. I’d like to start by saying, being a first generation jeweler is tough. In order to get into this industry, connections are everything. Since most of my life before my career began was very difficult, I worked twice as hard making less than my colleagues at the time.
“I still remember seeing my first Rolex Ad on TV and was mesmerized by it.”
I was born in Detroit, Michigan in 1985 into a family of 7 children and two amazing parents. My father was a master mechanic and I spent a lot of time with him in the garage. At about age 6 I began to take interest in art and tangible forms of it. Small objects, jewelry, watches etc. I still remember seeing my first Rolex Ad on TV and was mesmerized by it.
Learning from the Best
My father was my hero. He encouraged us to pursue the best we could in academics while also encouraging us to learn a skilled trade. Since I was interested in art, I knew jewelry making was a skilled trade that could tie my passion for art into a skill. My father always said no one can ever take a skill away from you and with that, you’ll always have job security. Being around such a hard working man and a master of his trade was truly a blessing for me.
In 1995 (age 9), my interest in becoming a jeweler continued growing. Whenever my father gave us a coin to get gumballs out of a machine, I would purchase a fake necklace instead. My favorite candy was the ring pop. I literally immersed myself in it every way I could. In addition, my father and mother didn’t have much money raising 7 children, so I could never get the real thing in my hands. However, all the energy I was feeling for my passion was starting to show. My father saw this and encouraged me to pursue my dreams.
July 17th, 1995…. A rainy day that flooded the streets of Detroit. My father and mother decided to pick up some pizzas for dinner at the Pizza Connection in Hazel Park. My father was working the late shift that night and we were set to leave on a family trip to northern Michigan the next morning (something we routinely did in the summer).
An Unforgettable Night
Around midnight my dad came home from work and began preparing for our trip the next morning. At 4 am he woke up to go get the gear for fishing, and did a few other things. For instance, he went to the 76 gas station on 8 mile and John R. to fill up and get his coffee. Tragically, that would be the last time he would fill up at that gas station. There was a drunken man who decided he was going to pick fights with the customers in the parking lot. My father asked him to move his car as he was blocking the door to the store. Without hesitation, the man pull out a shotgun and shot my father, immediately killing him. Our family was shattered and my life would never be the same again…
After my father’s murder, my mother had to raise 7 children by herself without our guiding light of a father. The government agencies decided that instead of assisting her, they would take us all away from her due to her mental health declining and inability to provide for us as effectively as she could. She really did her best. Ultimately, from 11-17 years of age I went through what one would describe as Hell on Earth. I lived in boys homes and wound up homeless so many times. I was a ward of the state for those years and remember feeling hopeless and lost. While I was there, I learned that I could change my circumstances by working0 hard and focusing on my education. Every chance I had I continued learning everything I could about my industry from sculpting to metal work.
A Fresh Start
On august 6th, 2003 I returned home a 17 year old young man who knew what he wanted to do. I began applying for jobs at local jewelry stores mistakenly believing that anyone would want to help a ragged young man out. Much to my surprise I was laughed out of the stores and trade shows I would try to enter and become a part of. It was very disheartening to learn that in order to get in this industry at the level I wanted, one must be born into it or be extremely lucky. So I went to work in the cellular industry to make money to support my mom and I as my younger siblings were adopted to our family friend to help my mom out and my two older brothers were off pursuing their own goals.
It was just mom and I in her home. A home that was on the brink of being foreclosed. I knew I had to act quickly so I left my job selling mobile phones and decided to pursue the jewelry industry with what little I was able to save. I purchased my tools and attended the GIA through distance education since I was unable to afford the travel. I learned very little as I found that diamond grading was about as subjective as the critiques people gave to me. I knew in order to get better, I needed real experience, which at the end of the day, was the best teacher.
A New Addition
By late 2005 my girlfriend and I were expecting our first child; a boy. Ruby and I couldn’t afford a wedding so we went to the court house. I began working from home as a traveling jeweler to make some money in anticipation of my son’s birth. When stores started renting my services I knew for a fact that I had to ramp up my efforts. I would go to trade shows only to be met with more resistance as I had no money or inventory. I would be asked to leave simply for flipping other dealers’ watches and jewelry in the same room. I swore one day I would return with my own stuff to sell. I carried on. Since I could not afford an office I would work from home in my living room as my son watched on.
We withheld from getting any basic household items like furniture as we needed to save every dime we could to raise our child, take care of my mom and somehow get a break in the career I was pursuing. Tough times were something that was all too familiar to me. I was all in.
Living the Dream
Around 2007 things began to change in a big way. I had built up some wholesale accounts by this time and even managed to get lines of credit with vendors. I formed a corporation and went right onto scaling up. I had built a large experience in not just custom jewelry but estate jewelry, watches, coins, currency, collectibles, luxury goods etc. My reputation continued to grow and by 2010 I was CEO of one of the largest watch and jewelry trade shows in the USA. The year 2012, I became the owner of the organization. I finally built a name for myself. I began to gain recognition within the industry as being the guy who can find it if you can’t or make it better. Things began to really take off and I finally found stability in my life and career…
Finding Our Name
Coming into 2017 we were continuing to grow in wholesale, manufacturing etc. But my passions were diminishing. I had realized that I never really got to work with the person receiving the jewelry as I made it mainly for stores. I sourced watches for stores and auction houses but not really for collectors themselves. I was missing the connection as an artist that I craved so much. I knew that in order to advertise to the public I needed a better name than I&S Enterprises so I formed Solari & Co. Therefore, a fusion of my two daughters’ names, Solana and Ariana were created.
I started off with a one-person custom design showroom in downtown Detroit. Things began to pick up very quickly even gaining some local awards from The Knot and other publications. We were invited on the morning news as well as talk radios shows to discuss our operating process and how it all is geared toward the client. I found out that I LOVED working with individuals to help them with their engagement ring goals, diamond education, gemstones, watches, you name it. Since then we went on to open more retail stores and even offering products and services online!
Finding Our Name
Coming into 2017 we were continuing to grow in wholesale, manufacturing etc. But my passions were diminishing. I had realized that I never really got to work with the person receiving the jewelry as I made it mainly for stores. I sourced watches for stores and auction houses but not really for collectors themselves. I was missing the connection as an artist that I craved so much. I knew that in order to advertise to the public I needed a better name than I&S Enterprises so I formed Solari & Co.
I started off with a one-person custom design showroom in downtown Detroit. Things began to pick up very quickly even gaining some local awards from The Knot and other publications. I was invited on the morning news as well as talk radios shows to discuss our operating process and how it all is geared toward the client. I found out that I LOVED working with individuals to help them with their engagement ring goals, diamond education, gemstones, watches, you name it. Since then we went on to open more retail stores and even offering products and services online!
I sincerely appreciate anyone who took the time to read this post. While it is long, it is the most condensed version I can make of an incredibly long and hard fought story. Above all our family is stronger than ever and everyone has been doing amazing beyond the ordeals we faced.
After all this time, I absolutely love what I do. While we own many businesses that provide jobs and services across different industries, my passion and day to day is jewelry, watches, luxury goods and more. Every day I cannot wait to see what the next order or request is. I went from a one-man operation to growing and hiring on career paying salaries for our staff. It warms my heart each day to see this business grow and bring in new talent to continue in that right. Since it was so hard for me to get started, I lend a helping hand to whoever needs it by way of consulting. One of my great pleasures in life and business. While we are late to the retail party, we are one of the fastest growing independent jewelers in Michigan and also provide service worldwide.
Now that you have gotten to know me a little bit, I hope you look forward to my blogs about all things jewelry, watches, collectibles etc. In addition, Feel free to ask me questions about things you have laying around or if you need anything done. We provide goods and services all over the world. Look forward to seeing you soon!